Research studies derived from surveys are one of the tools that many organizations consistently rely on to uncover trends and perceptions. The process to collect results can take weeks or in some cases month. Once this process is complete, a analysis and report are compiled leaving the project to take 3, 6, 12 months?
Yet today, our world changes overnight. When we look at younger generations, their mindset and ideas change from social post to social post. How accurate are a survery result with the pace of information and ideas can turn so fast.
International Connector has developed many new ways of uncovering research with younger demographics. In the spirit of qualitative data, we have developed fast paced, interactive and creative tools to highlight the needs, wants, fears, ideas, opinions and reactions of Millennials and GenZs worldwide.
One of the ways, we have enhanced research studies is to create a video interaction on a chosen subject. One such project was created for the The International Youth Foundation for their "What Motivates Millennials to Work?" study sponsored by Hilton. We reached out to youth in 20 countries to react to a series of questions. Our talented global catalysts shared their feedback in this video: Millennial Views on Work and the Economy
Find out what Millennials and GenZs in countries worldwide think about your pressing business challenge or the future of work.