ITB Berlin was it's usual social fest with great attendance to the Student Marketing panel on Marketing to Students. Honored to be on an all star stage, Marti Grimminck presented tips on marketing to younger generations. Starting with a live demonstration of the Selfie, the audience was engaged to participate in her discussion.
Marti appeared onstage with UNWTO, NYC&Co, I am Amsterdam, British Education Travel Association, Class of 2020/Student Hotel and youth travel consultant superstar Susan Goldstein.
"We cannot rely on the conversations and tools of the past to reach the consumer of today," stated Grimminck to applause. "We are always reinventing our approach and working with youth to authentically create it."